Support Small Business Day is a Victorian Government initiative that celebrates the big difference that small businesses make to local communities. It’s a day dedicated to encouraging Victorians to explore their local community and spend in-store at local small businesses with a shop front.
By buying local from small business operators, consumers strengthen the local economy and increase local competition. This drives product diversity and innovation, and in turn, helps to create jobs and build stronger neighbourhoods.
Victorian consumers will hear about Support Small Business Day in-store at participating businesses, and online through a state-wide campaign including social media promotions, advertising and through competitions. Consumers will also be able to search for participating businesses and have the chance to win incentives to spend with participating small businesses on the Day.
Find out more by visiting the ‘Support Small Business Day’ Website
There are clear economic benefits when consumers support local small businesses, including stronger local economies, increased local employment opportunities and greater local competition driving product diversity and innovation. Support Small Business Day encourages Victorians to spend with participating small businesses on Saturday 4 October 2014.